The Platform Media Experts

The Platform Media Experts

Varick Drives Growth Through Digital Advertising

We jump-start and accelerate growth on digital media platforms by helping marketers develop better data-driven strategies and creative, make more-informed technology decisions, and measure the business outcomes that truly matter.

Varick combines 10 years of programmatic activation experience with strategic consulting services – putting the power of platform media in your hands.

Varick Drives Growth Through Digital Advertising

Digital media platforms represent the single largest growth opportunity for brands and agencies today. Whether a marketer is well established, or just starting out with platforms like Google, Facebook, Amazon, DSPs, DMPs, or CDPs, there are always ways to enhance results. That’s where Varick comes in. We jump-start and accelerate growth on these platforms by helping marketers develop better data-driven strategies and creative, make more-informed technology decisions and measure the business outcomes that truly matter.

Varick is the only company to combine 10 years of programmatic activation experience with strategic consulting services in media planning, advanced analytics, creative integration and programmatic technology in-housing. We put the power of platform media in your hands.

“Working with Varick has proven how effective digital can really be… Varick was able to not only increase site traffic but drive a high volume of qualified customers to our website… we saw higher conversion rates and lower abandonment rates – leading to a dramatic surge in orders.””

Erin Killion
Media Director at K2MD

“Working with Varick has proven how effective digital can really be… Varick was able to not only increase site traffic but drive a high volume of qualified customers to our website. Through their effective audience buying tactics and optimization strategy, we saw higher conversion rates and lower abandonment rates than normal, leading to a dramatic surge in orders.”

Erin Killion, Media Director at K2MD

Core Services

Our primary goal is the growth of your business. Our teams are structured to bring the power of programmatic into your hands.

Outsourced Managed Service

As your tactical activation partner, we offer a full service, cross platform digital media execution.

In-House Consulting

We empower you to take control of your media buying to develop your own internal programmatic platform strategy and activation center.

Hybrid Model

Fall somewhere in-between? We take a customized approach to fit every business’ needs.

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What’s The Buzz?

Check out the latest press and news from Varick.

Ad Exchanger

The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge Written by Paul Dolan

The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in…

AdExchanger

Mark Penn Named CEO Of MDC Partners

The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners…

AdExchanger

Everything You Need To Know About Bid Shading

Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased as every major exchange has switched over to a first-price auction…

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Love What You Do

At Varick, we take pride in our team. We’re a group of smart, hardworking individuals and natural problem solvers who love to collaborate. Looking for a career where you can grow? Check out our open opportunities.

Join Our Team