News

Yahoo Finance

With PowerPlay, Varick Makes it easier for Marketers to Unify Media Buying Across Walled Gardens to Drive Better Performance

Varick, the digital performance experts, today launched PowerPlay, a pioneering move that combines buying, measuring and reporting across Google, Amazon and Facebook. The bundle ensures that marketers will get more out of their paid media investments, and as a result gain competitive advantage.

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The Wall Street Journal

Cheetah Digital Buys Wayin in Play for More Direct Data on Consumers

Direct-marketing firm Cheetah Digital has acquired Wayin Inc., a company which enables marketers to collect consumer information from quizzes and other interactive games, as demand for so-called first-party data grows.

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Campaign

Campaign US Digital 40 Over 40 honorees revealed

The awards returns for a third year to celebrate the most talented and accomplished individuals transforming adland with digital wizardry.

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Digiday

‘A totally different phenomenon’: Airpods are changing agency office life

Headphones are a fact of life inside open plan offices, but Airpods have quickly become a staple of life at ad agency life, with staffers walking around all day with the signature little pods in their ears.

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Ad Exchanger

Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation

The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup…

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Yahoo Finance

Varick Breaks New Ground with Hire of Multifaceted Chief Revenue Officer

Reporting directly to CEO Paul Dolan, Wolff will partner with the company’s leadership team to drive Varick’s growth, sales and marketing strategy, by helping brands and agencies achieve greater ROI across…

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Digiday

How Amazon’s Sizmek Acquisition will Address its DSP Weaknesses

Over the pas several years, Amazon has been working to establish itself as a rival to Google’s dominant digital advertising business…

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Digiday

At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals

Hulu and YouTube will continue to lead the NewFronts pack in securing upfront TV ad commitments, according to multiple ad buyers..

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Digiday

Why DTC Brands May Corner the Connected TV Market

Advertising on connected TV can be a big adjustment for traditional TV advertisers accustomed to buying ads against specific shows to reach broad audiences..

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