Ad Exchanger

Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation

The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup…

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Digiday

‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid…

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Canada Marketing Association

Creative: The Missing Piece in the Transparency Conversation

It’s hard to have a conversation around programmatic media these days without the concept of transparency arising…

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