The Wall Street Journal

Cheetah Digital Buys Wayin in Play for More Direct Data on Consumers

Direct-marketing firm Cheetah Digital has acquired Wayin Inc., a company which enables marketers to collect consumer information from quizzes and other interactive games, as demand for so-called first-party data grows.

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Campaign

Campaign US Digital 40 Over 40 honorees revealed

The awards returns for a third year to celebrate the most talented and accomplished individuals transforming adland with digital wizardry.

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Digiday

‘A totally different phenomenon’: Airpods are changing agency office life

Headphones are a fact of life inside open plan offices, but Airpods have quickly become a staple of life at ad agency life, with staffers walking around all day with the signature little pods in their ears.

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Ad Exchanger

Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation

The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup…

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Digiday

‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid…

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Canada Marketing Association

Creative: The Missing Piece in the Transparency Conversation

It’s hard to have a conversation around programmatic media these days without the concept of transparency arising…

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