Digiday

At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals

Hulu and YouTube will continue to lead the NewFronts pack in securing upfront TV ad commitments, according to multiple ad buyers..

Read More

Digiday

BuzzFeed Looks to Bring More Advertisers to its Commerce Business

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher’s ad capabilities with its growing commerce operation…..

Read More

Digiday

For BuzzFeed’s Business, Revenue Growth But More Competition and Pressure to Diversify

It’s a tough time for BuzzFeed, which has undergone a significant round of layoffs in an effort to build a more sustainable…

Read More