Yahoo Finance

With PowerPlay, Varick Makes it easier for Marketers to Unify Media Buying Across Walled Gardens to Drive Better Performance

Varick, the digital performance experts, today launched PowerPlay, a pioneering move that combines buying, measuring and reporting across Google, Amazon and Facebook. The bundle ensures that marketers will get more out of their paid media investments, and as a result gain competitive advantage.

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The Wall Street Journal

Cheetah Digital Buys Wayin in Play for More Direct Data on Consumers

Direct-marketing firm Cheetah Digital has acquired Wayin Inc., a company which enables marketers to collect consumer information from quizzes and other interactive games, as demand for so-called first-party data grows.

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Campaign

Campaign US Digital 40 Over 40 honorees revealed

The awards returns for a third year to celebrate the most talented and accomplished individuals transforming adland with digital wizardry.

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Digiday

‘A totally different phenomenon’: Airpods are changing agency office life

Headphones are a fact of life inside open plan offices, but Airpods have quickly become a staple of life at ad agency life, with staffers walking around all day with the signature little pods in their ears.

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Ad Exchanger

Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation

The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup…

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Evolving Education with Digital

Enlighten your educational campaigns with Varick’s full funnel, programmatic solutions.

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Paid Social Strategy

Over 23% of digital ad spend went to social in 2018. Get the most out of your social strategy with Varick’s leading solutions.

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Advanced TV

With over 204MM US viewers set to watch OTT/CTV monthly by 2022, its time to get your coverage on track.

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News at Varick Q1 2019

Get a full update on how Varick is driving innovation for brands and agencies in our Q1 Newsletter!

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AdExchanger

Paul Dolan Joins Varick as First-Ever CEO To Lead Shift in Business Model

Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO.

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