Why DTC Brands May Corner the Connected TV Market

Advertising on connected TV can be a big adjustment for traditional TV advertisers accustomed to buying ads against specific shows to reach broad audiences..

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The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge Written by Paul Dolan

The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in…

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