DIgiday

How Amazon’s Sizmek Acquisition will Address its DSP Weaknesses

Over the pas several years, Amazon has been working to establish itself as a rival to Google’s dominant digital advertising business…

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Ad Exchanger

The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge Written by Paul Dolan

The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in…

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AdExchanger

Everything You Need To Know About Bid Shading

Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased as every major exchange has switched over to a first-price auction…

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AdExchanger

Google Is Moving To First-Price, But Big Questions Remain

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type….

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Digiday

‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid…

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