DIgiday

How Amazon’s Sizmek Acquisition will Address its DSP Weaknesses

Over the pas several years, Amazon has been working to establish itself as a rival to Google’s dominant digital advertising business…

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Digiday

At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals

Hulu and YouTube will continue to lead the NewFronts pack in securing upfront TV ad commitments, according to multiple ad buyers..

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Digiday

Why DTC Brands May Corner the Connected TV Market

Advertising on connected TV can be a big adjustment for traditional TV advertisers accustomed to buying ads against specific shows to reach broad audiences..

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Digiday

‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid…

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Digiday

BuzzFeed Looks to Bring More Advertisers to its Commerce Business

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher’s ad capabilities with its growing commerce operation…..

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Digiday

For BuzzFeed’s Business, Revenue Growth But More Competition and Pressure to Diversify

It’s a tough time for BuzzFeed, which has undergone a significant round of layoffs in an effort to build a more sustainable…

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