Digiday

At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals

Hulu and YouTube will continue to lead the NewFronts pack in securing upfront TV ad commitments, according to multiple ad buyers..

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Digiday

Why DTC Brands May Corner the Connected TV Market

Advertising on connected TV can be a big adjustment for traditional TV advertisers accustomed to buying ads against specific shows to reach broad audiences..

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