Campaign

The DTC Plateau asks the Future of TV Advertising

DTC brands’ moving into TV represents yet another blurring of the lines between legacy brands that were born in traditional channels…

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Digiday

At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals

Hulu and YouTube will continue to lead the NewFronts pack in securing upfront TV ad commitments, according to multiple ad buyers..

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Digiday

Why DTC Brands May Corner the Connected TV Market

Advertising on connected TV can be a big adjustment for traditional TV advertisers accustomed to buying ads against specific shows to reach broad audiences..

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Ad Exchanger

The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge Written by Paul Dolan

The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in…

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AdExchanger

Mark Penn Named CEO Of MDC Partners

The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners…

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AdExchanger

Everything You Need To Know About Bid Shading

Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased as every major exchange has switched over to a first-price auction…

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AdExchanger

Google Is Moving To First-Price, But Big Questions Remain

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type….

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Digiday

‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid…

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Digiday

BuzzFeed Looks to Bring More Advertisers to its Commerce Business

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher’s ad capabilities with its growing commerce operation…..

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MarTechSeries

MarTech Interview with Paul Dolan, CEO, Varick

I am the CEO of  Varick —we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook…

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