AdExchanger

Mark Penn Named CEO Of MDC Partners

The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners…

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AdExchanger

Everything You Need To Know About Bid Shading

Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased as every major exchange has switched over to a first-price auction…

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AdExchanger

Google Is Moving To First-Price, But Big Questions Remain

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type….

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Digiday

‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid…

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Digiday

BuzzFeed Looks to Bring More Advertisers to its Commerce Business

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher’s ad capabilities with its growing commerce operation…..

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MarTechSeries

MarTech Interview with Paul Dolan, CEO, Varick

I am the CEO of  Varick —we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook…

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Digiday

For BuzzFeed’s Business, Revenue Growth But More Competition and Pressure to Diversify

It’s a tough time for BuzzFeed, which has undergone a significant round of layoffs in an effort to build a more sustainable…

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Nasdaq

Varick Announces Updates to Advanced TV Stacks

Varick, an audience-centric digital marketing company, announced today additions to its Advanced TV stack.

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