AdExchanger

Mark Penn Named CEO Of MDC Partners

The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners…

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Digiday

BuzzFeed Looks to Bring More Advertisers to its Commerce Business

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher’s ad capabilities with its growing commerce operation…..

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Digiday

For BuzzFeed’s Business, Revenue Growth But More Competition and Pressure to Diversify

It’s a tough time for BuzzFeed, which has undergone a significant round of layoffs in an effort to build a more sustainable…

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Nasdaq

Varick Announces Updates to Advanced TV Stacks

Varick, an audience-centric digital marketing company, announced today additions to its Advanced TV stack.

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