Ad Exchanger

The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge Written by Paul Dolan

The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in…

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Mark Penn Named CEO Of MDC Partners

The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners…

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Everything You Need To Know About Bid Shading

Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased as every major exchange has switched over to a first-price auction…

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AdExchanger

Google Is Moving To First-Price, But Big Questions Remain

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type….

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