Generating +18k quotes and +3k policy sign-ups in 4 Months for Automotive Insurance.


The Challenge

An Automotive Insurance partnered with Varick to make an impact in a very competitive space by generating policy sign-ups with car owners and individuals intending to buy a car in specified DMAs.

The Execution

  • Custom Targeting Segments used to hone delivery to audiences based on ideal behaviors and traits.
  • Cross-Device retargeting used to drive previous site visitors down the funnel to conversion.
  • Facebook Newsfeed utilized to extend campaign communication to fans of client and competitive brands.

The Insight

Discovered that conversions peaked during work hours and towards the end of the week, and dipped heavily during weekends.

Audience analysis revealed that cost-efficiency and safety were the leading factors for prospective customers.

The Impact

  • 66% lower Cost Per Policy than client’s original campaign goal
  • +7,400 Quotes and +2,100 policy sign-ups driven by the campaign
  • Over half of the campaign’s conversions were driven by mobile targeting