Driving +1MM Mobile App Downloads within 4 months for DTC Brand


The Challenge

A Mobile App disrupting the automotive leasing category partnered with Varick to drive 10k downloads per day in emerging markets.

The Execution

Geo-targeted and coordinated paid media activation across Google UAC, Facebook and Instagram with shared learnings to drive a lower overall Customer Acquisition Cost.

Developed a custom dashboard to integrate 3rd party SDK attribution data and pivot large data sets in real time on an ongoing basis.

The Insight

Data-analysis revealed optimizing toward the lowest Cost Per Pre-Approval (CPPA) was more effective for the client’s business objectives and growth.

Aligned with client’s internal roadmap to match delivery with their current capabilities, and assist in the creation of new content based on performance.

The Impact

Geo-targeted and coordinated paid media activation across Google UAC, Facebook and Instagram with shared learnings to drive a lower overall Customer Acquisition Cost.

Developed a custom dashboard to integrate 3rd party SDK attribution data and pivot large data sets in real time on an ongoing basis.