Identified New Audience with a 67% higher RoAS for CPG


The Challenge

A CPG brand partnered with Varick to reach new customer bases and drive offline sales for their eco-friendly products.

The Execution

Identified and extended campaign reach to profitable new customer base using Facebook audience data.

Utilized mobile geo-fencing near specified grocery and retail chains to reach shoppers, retargeting across specific devices and apps.

The Insight

Custom Audience Modeling using client’s 1st party data to build out a lookalike audience based on past purchase history to drive sales with similar audiences.

New audience had a high interaction rate and shared numerous traits of the original audience.

The Impact

3x RoAS above the client’s original campaign goal

5% Measured increase of In-Store Sales

67% higher RoAS with newly identified audience vs original audience